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KMID : 1035420180060030043
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Journal of The Korean Society of Integrative Medicine
2018 Volume.6 No. 3 p.43 ~ p.57
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A Study on the Relationship between Public Service Announcement on Child Abuse and the Perception of Reporting by People Obliged to Report Child Abuse
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Seo Bok-Hyun
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Abstract
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Purpose : If the primary care of a child comes from the responsibility of the parents and if such basic responsibility is not implemented and proceeded to abuse, it would be difficult to raise a healthy child. Therefore, such abuse is not a family problem that needs to be addressed at home, but a social problem that is necessary to be addressed together by the neighbors, communities, schools and the nation. Thus, social attention is required. The act of reporting child abuse by people obliged to report child abuse is a way to detect long-term incidents of child abuse in early stages and to prevent a vicious cycle of social crimes. Thus, this study intends to enhance the reporting of child abuse through a study on the perception of people obliged to report child abuse through the public service announcement on child abuse.
Methods : First, in order to identify the demographic characteristics of the subjects, the frequency and percentage were calculated. Second, in order to verify the reliability of the variables, Cronbach α was calculated. Third, in order to examine the perception of people obliged to report child abuse and the perception of reporting, a t-test (verification) and One-way ANOVA were conducted. Fourth, in order to identify the relationship between variables, a Correlation analysis was conducted.
Results : The results show that people obliged to report child abuse did not perceive the public service announcement on child abuse positively and it varied depending on their jobs. The correlation between the public service announcement on child abuse and sub-factor of perceptions of reporting showed that a positive correlation was found in reliability, interest, understanding, perceiving the public service announcement on child abuse, perceiving severity and effectiveness, whereas a negative correlation was found in peeceiving hazards.
Conclusion : The education for preventing child abuse is required by the job type of people obliged to report. It is necessary to convey the message of effective public service announcement. The public service announcements on child abuse must be nationwide and long-term projects.
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KEYWORD
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child abuse, public service announcement, people obliged to report child abuse, perception of reporting
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